Ring by Koji Suzuki
This is presumably a translation of more ordinary terms in Japanese that don't stand out as much, so they're probably don't make themselves felt as much in the original text, but they are used a lot and I feel like there's deliberate contrasts. One of the girls who died after watching the tape has a Western-style bedroom, her parents have a Japanese-style one. She also died while drinking Coke.
Ring by Koji Suzuki
The schoolkids who died watched the tape at a cabin in a brand new holiday resort where they rent tapes to guests, pretty much all of them American sci-fi or horror movies. These kinds of contrasts definitely stand out to me in a story that's about a piece of modern technology (VHS tapes, it was written in 1990) becoming the means of transmitting a curse. I wonder when Sadako comes more into the plot if her life reflect this theme as well.
Ring by Koji Suzuki
Other thoughts: The main character, Asakawa, a journalist who's a little bit more inclined to believe in the occult than his editor is, makes some strange leaps in logic. His attempt at a scientific explanation of how four teenagers simultaneously died of a heart attack is that they all contracted a brand new type of virus. That arrived on Earth by meteor impact.
Ring by Koji Suzuki
The central idea of the book is strong: The curse as a memetic virus, carried by the tape that doesn't just want to kill, but to spread. Ideas are compared to something something half alive, like a virus, and the theory of viruses as rogue, broken pieces of DNA is brought up.
Ring by Koji Suzuki
The last scene is not him but actually making the new copies of of the tape with his family, but driving out to them, weighing the consequences of doing so. If he spreads the tape he expects the consequences to be nothing short of apocalyptic. All he has to do to stop it is destroy both copies of the tape and let his wife and daughter die, which he is not going to do. The climax is almost entirely mental which a novel allows you to do more easily than a film.
Ring by Koji Suzuki
@cailleach well, that's an ending to this thread I definitely didn't see coming
Ring by Koji Suzuki
The word meme is never used but it's absence is felt. It also sticks the landing very well. Strong ending. Same fake-out happy ending as the films, with only two short chapters at the end where everything unravels and the main character realises what was really happening.